Shopping Street · Narita (Omotesando)

Narita Omotesando 成田山表参道

The 800 m temple approach from Narita Station to Naritasan, lined with about 150 old shops: eel restaurants grilling in their windows, sweet makers, pickle shops, sake breweries' outlets and wooden merchant houses.

About

Omotesando winds gently downhill from JR and Keisei Narita stations to the Sohmon gate of Naritasan Shinshoji, and it has been feeding pilgrims since the Edo period. Narita is famous for unagi, so the street smells of charcoal and sweet tare: chefs split live eels at cutting boards in the shopfronts of Kawatoyo and its rivals. Between them are sellers of senbei, chestnut yokan, Narita pickles and local sake, souvenir shops, and several handsome wooden buildings, including three-storey former inns. Every July the street fills for the Narita Gion Festival, when ten ornate floats are hauled up and down the slope over three days. It is the obvious way to reach the temple and, for many transit passengers, the whole Japan trip in a single walk.

Highlights

• Eel chefs splitting and grilling unagi in open shopfronts
• Edo-to-Showa wooden merchant houses and multi-storey old inns
• Chestnut yokan, senbei and Narita pickles to taste and buy
• Narita Gion Festival floats in early July
• Gentle downhill walk that ends at the Sohmon gate

Tips

• Walk down from the station and take a taxi or bus back if your legs are tired; the return is uphill
• Most shops open about 9:00-17:00; the street is quiet after dark
• Eel restaurants get long queues at weekend lunchtimes; go before 11:00 or after 14:00
• The Narita Tourist Pavilion halfway down has free toilets, Wi-Fi and a festival float display

Open in Google Maps · Info checked 2026-10-09

Nearby

• Nagomi no Yoneya Sohonten & Narita Yokan MuseumUnique Store · 120 m away
• The Barge InnBars & Nightlife · 150 m away
• Narita Yakushido HallPhoto Spot · 170 m away
• Kawatoyo HontenRestaurant · 270 m away
• Miyoshiya (Narita)Café & Sweets · 280 m away
• KikuyaRestaurant · 280 m away
• Narita Tourist Pavilion (Narita Kankokan)Museum · 290 m away
• WAQOO NaritasanmonzenStay · 330 m away