Unique Store · Ginza
G.Itoya (Ginza Itoya) 銀座 伊東屋 本店 G.Itoya
Ginza's 120-year-old stationery temple: a slim 12-storey tower where each floor is a theme, paper, desks, travel, crafts, topped by a hydroponic lettuce farm and a café that serves what it grows.
About
Itoya opened in Ginza in 1904 and rebuilt its flagship as G.Itoya in 2015, marked out on Chuo-dori by a giant red paper clip. The shopping floors run roughly from 1F to 8F, each with a theme: everyday writing and cards near the bottom, desk tools and pens, travel goods, home items, then a fine-paper floor with hundreds of papers sold by the sheet and a craft floor. Near the top, the 11F 'Farm' grows lettuce hydroponically for the salads at CAFE Stylo on 12F. Behind it, the K.Itoya annex holds fountain pens and premium writing instruments. It's a pilgrimage for planner fans and a great place for elegant, light-to-pack souvenirs.
Highlights
- Fine-paper floor selling hundreds of washi and Western papers by the sheet
- Fountain pens and nibs to test in the K.Itoya annex
- 11F hydroponic lettuce farm feeding CAFE Stylo on 12F
- Japanese greeting cards, seasonal letter sets and pochi-bukuro envelopes
- Free-to-use writing desks to write and post a card on the spot
Tips
- Tax-free with your passport on ¥5,000+ per store per day; from 1 Nov 2026 you pay the 10% tax at the till and reclaim it at airport customs, so keep purchases in your carry-on
- Take the lift to the top and walk down floor by floor, the stairs connect them
- Sundays are calmer early; Chuo-dori becomes a pedestrian zone on weekend afternoons
- Ask for gift wrapping, it's beautifully done and usually free
Open in Google Maps · Info checked 2026-10-09
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