Museum · Shiodome

ADMT Advertising Museum Tokyo アドミュージアム東京

A free museum under Caretta Shiodome tracing Japanese advertising from Edo-period shop signs and ukiyo-e ads to TV commercials, run by the Yoshida Hideo Memorial Foundation.

Hours12:00–18:00

ClosedSundays, Mondays, holidays (Approximate, check official site)

PriceFree

Getting thereShiodome Station (Oedo Line), 1 min; Shimbashi Station, 3 min

Time needed45 minutes–1 hour

Best timeRainy afternoons

AddressCaretta Shiodome B1F–B2F, 1-8-2 Higashi-Shimbashi, Minato City, Tokyo

Websiteadmt.jp/en

About

Founded by the Dentsu-linked Yoshida Hideo Memorial Foundation, ADMT tells the story of Japanese marketing through hundreds of objects: Edo-period shop signboards, woodblock-printed adverts and kabuki promotions, Meiji beer and cigarette posters, wartime propaganda, and the creative boom of postwar TV. A large table and touch screens let you browse a digital archive of thousands of Japanese commercials and award-winning campaigns. Temporary exhibitions change regularly; autumn 2026 features a show on the Tokyo Copywriters Club awards. The museum also has a library on advertising and marketing. Admission is free, and it is entirely underground, so it is a good rainy-day stop in Shiodome.

Highlights

Edo-period shop signs and ukiyo-e advertising prints
Meiji and Taisho posters for beer, cosmetics and cigarettes
Searchable archive of classic Japanese TV commercials
Rotating exhibitions on copywriting and award-winning campaigns

Tips

Free entry; open only Tuesday to Saturday from 12:00.
Enter from Caretta Shiodome's basement levels, directly connected to Shiodome and Shimbashi stations.
Head up to Caretta's 46th-floor restaurant level for a free view over Hamarikyu Gardens.

Open in Google Maps · Info checked 2026-10-09

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ADMT Advertising Museum Tokyo アドミュージアム東京

About

Highlights

Tips

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