Landmark & Tower · Minami-Aoyama

Prada Aoyama プラダ 青山店

Herzog & de Meuron's 2003 crystal: a six-storey building wrapped entirely in a lattice of rhombus-shaped glass panes, some bulging outward and some inward, the boldest building on the Omotesando architecture strip.

About

When it opened in 2003, Herzog & de Meuron's Prada Epicenter changed what a fashion store could be. The building is a five-sided crystal whose structure is a diagonal steel grid filled with rhombus-shaped panes of glass, some flat, some convex and some concave, so the street and passers-by appear distorted as you walk around it. Inside, tubular horizontal 'snorkels' brace the structure and act as fitting rooms and display cases. It sits on a small plaza on Miyuki-dori, one of the best streets in Tokyo for contemporary architecture, close to Kengo Kuma's Nezu Museum and the flagships of Comme des Garcons, Miu Miu and others. Day or night it is worth the detour: lit from inside after dark, it glows like a lantern.

Highlights

• Rhombus-gridded glass skin with convex and concave panes
• Distorting reflections as you walk around the building
• Glowing lantern effect after dark
• Interior tubes that double as fitting rooms and displays
• Part of the Omotesando and Miyuki-dori architecture walk

Tips

• You can step inside freely; staff are used to architecture fans, but be discreet with photos.
• Walk on to the Nezu Museum (5 min), with its Kengo Kuma bamboo entrance and garden.
• Visit at dusk to see both the reflections and the lit-up interior.

Open in Google Maps · Info checked 2026-10-09

Nearby

• Tokyo Whisky LibraryBars & Nightlife · 140 m away
• Sushi MasudaSushi & Seafood · 170 m away
• Coin Lockers · Omotesando StationLuggage Storage · 230 m away
• RadioBars & Nightlife · 260 m away
• SunnyHills Minami-Aoyama (Kengo Kuma Lattice)Photo Spot · 270 m away
• Nezu MuseumMuseum · 290 m away
• Taro Okamoto Memorial MuseumMuseum · 290 m away
• TWO ROOMS Grill | BarBars & Nightlife · 330 m away