Unique Store · Nihonbashi

Nihonbashi Sembikiya Sohonten 日本橋千疋屋総本店

Japan's oldest fruit shop, founded in 1834, where perfect crown melons cost ¥10,000-plus and strawberries are sold like jewellery, and a fruit parlour serves spectacular parfaits.

About

Sembikiya began as a fruit stall in 1834 and became the symbol of Japan's luxury-fruit gift culture. Its main store in Nihonbashi Mitsui Tower displays flawless muskmelons in wooden boxes, giant strawberries, Shine Muscat grapes and seasonal peaches lined up like a jeweller's window, with gift melons commonly well over ¥10,000. The adjoining Fruits Parlor serves fruit sandwiches, parfaits and melon desserts, a cheaper way to taste the fruit; its signature parfaits are a fixture on Instagram.

Highlights

• Crown muskmelons in gift boxes, commonly ¥10,000+
• Seasonal strawberries, white peaches and Shine Muscat grapes
• Fruits Parlor parfaits and fruit sandwiches
• Fruit jellies and juices as affordable gifts
• Historic Nihonbashi location in Mitsui Tower

Tips

• The Fruits Parlor often has a queue at weekends, go on a weekday afternoon
• Buy fruit jellies for an easy-to-pack souvenir; fresh fruit generally can't go through customs at home
• Combine with Nihonbashi Mitsukoshi next door

Open in Google Maps · Info checked 2026-10-09

Nearby

• Mitsui Memorial MuseumMuseum · 20 m away
• Mandarin Bar (Mandarin Oriental Tokyo)Bars & Nightlife · 30 m away
• Mandarin Oriental TokyoStay · 50 m away
• Nihonbashi Information CenterTourist Info · 70 m away
• Fukutoku ShrineShrine · 80 m away
• TOHO Cinemas NihonbashiMovie Theaters · 120 m away
• Nihonbashi Mitsukoshi Main StoreMall & Department Store · 140 m away
• Edo Sakura-dori Cherry AvenuePhoto Spot · 170 m away