Landmark & Tower · Shibuya

SHIBUYA109 SHIBUYA109渋谷店

The silver cylinder at the fork of Dogenzaka, birthplace of Japanese gyaru fashion since 1979 and still the visual anchor of Shibuya's busiest corner.

About

Opened by Tokyu in 1979, SHIBUYA109 (the name is a pun on To-kyu, 'ten-nine') was designed by Takeyama Minoru as a slim silver tower with a cylindrical prow that splits Dogenzaka from Bunkamura-dori. In the 1990s it became the epicentre of gyaru culture, with deeply tanned shop staff, platform boots and trends that spread nationwide from these narrow floors, and it has kept reinventing itself as a trend lab for teen and twenty-something women's fashion ever since. Even if you never shop here, the illuminated '109' cylinder with its big screen is one of the essential sights of Shibuya, just across the scramble from Hachiko. Inside, ten floors of small boutiques stay packed on weekends, with a basement food floor and pop-up events tied to anime and idol groups.

Highlights

• Silver cylinder tower with the glowing '109' sign
• Birthplace of 1990s gyaru fashion
• Ten floors of trend-driven boutiques
• Pop-up collaboration shops and events
• Views from the scramble crossing and Dogenzaka

Tips

• Best photographed from across the Scramble Crossing at dusk when the sign lights up.
• Weekday mornings are the only time the narrow floors are comfortable.
• Some shops offer tax-free shopping; bring your passport.

Open in Google Maps · Info checked 2026-10-09

Nearby

• Bic Camera Shibuya Hachiko ExitCamera Store · 80 m away
• Uobei Shibuya DogenzakaSushi & Seafood · 90 m away
• Hikiniku to Come (Shibuya)Restaurant · 100 m away
• WANDER COMPASS SHIBUYALuggage Storage · 100 m away
• Don Quijote Shibuya MEGAMall & Department Store · 120 m away
• #C-pla Shibuya Center GaiUnique Store · 130 m away
• MEGA Don Quijote Shibuya BekkanUnique Store · 140 m away
• Uogashi Nihon-ichi Shibuya DogenzakaSushi & Seafood · 150 m away