Unique Store · Asakusa

Fujiya Tenugui ふじ屋

A post-war Asakusa shop devoted to tenugui, Japan's hand-dyed cotton cloths, with designs ranging from kabuki motifs to seasonal patterns, light, useful and beautiful souvenirs.

Hours10:00–18:00

ClosedThursdays

PriceFree

Getting thereAsakusa Station (Ginza Line), 5 min; Tsukuba Express Asakusa, 5 min

Time needed15–30 minutes

Best timeWeekday

Address2-2-15 Asakusa, Taito City, Tokyo

About

Fujiya was founded in Asakusa in 1946 and has been run by the same family since, designing and selling tenugui dyed with the traditional chusen technique. The tiny shop near Nakamise displays hundreds of designs, kabuki, festival, seasonal flowers, Edo humour, and the owners' framed collection of historic tenugui is a museum-like treat. A tenugui is a towel, wrapping cloth, headband or wall hanging, and they pack flat.

Highlights

Hand-dyed chusen tenugui designed in-house
Hundreds of patterns, from kabuki to seasonal motifs
Framed historic tenugui collection
Family-run since 1946

Tips

Tenugui start around ¥1,000–¥2,000, perfect light souvenirs
Ask staff about how to fold a tenugui into a gift wrap
Closed Thursdays, plan your Asakusa day accordingly

Open in Google Maps · Info checked 2026-10-09

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Fujiya Tenugui ふじ屋

About

Highlights

Tips

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