Shopping Street · Azabu-Juban
Azabu-Juban Shotengai 麻布十番商店街
A village-like shopping district at the foot of Roppongi Hills, mixing century-old taiyaki, senbei and soba shops with French bakeries and a famous August festival.
About
Wedged in a valley between Roppongi and the Azabu hills, Azabu-Juban grew as a market town and still feels like one. Naniwaya Sohonten has been grilling 'lucky' taiyaki since 1909, Mamegen sells shio-okaki and roasted beans, Sarashina Horii has served white soba since the 18th century and Abe-chan grills yakitori over a sauce pot said to date from the war. Mix in foreign residents, smart patisseries and local sento-turned-cafes, and you have one of Tokyo's most pleasant 'living' streets. In late August the Azabu-Juban Noryo Matsuri festival packs the lanes with food stalls.
Highlights
- Naniwaya's 'original' taiyaki since 1909
- Mamegen's salty okaki rice crackers
- Sarashina Horii's pale, refined soba
- Mix of old family shops and stylish expat bakeries
- Noryo Matsuri summer festival with stalls from around Japan
Tips
- Go on a weekday late morning to snack your way down the street
- The festival in late August is spectacular but very crowded
- Walk 10 min uphill to Roppongi Hills or to Zenpuku-ji temple
Open in Google Maps · Info checked 2026-10-09
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