Landmark & Tower · Kitahama
Beppu Tower 別府タワー
1957 steel tower by the bay, one of Tachu Naito's 'tower sisters' and a registered cultural property, repainted and restored in 2023 with a 16th-17th floor observatory and a rooftop BBQ-and-sauna deck.
Junior high / high school: ¥600
Child (4 to elementary): ¥400
Set with 2F Beppu Art Museum (adult): ¥1,000
About
Designed by Tachu Naito, the structural engineer behind Nagoya TV Tower, Tsutenkaku and Tokyo Tower, Beppu Tower went up in 1957 during the post-war onsen boom and its giant neon 'Asahi Beer' sign became a local landmark. A 2023 restoration repainted it in its original grey, re-extended the lightning rod to bring it back to 100 m, and reopened the 16th-17th floor 'Sea, Mountain and Onsen Town' observatory, which looks over Beppu Bay one way and the steaming hills the other. The 5th floor now has a BBQ and sauna deck, there's a small art space on the 2nd floor and a cafe on the ground floor. It's beautiful lit up at night from the Kitahama seafront.
Highlights
- 1957 tower by Tachu Naito, a registered tangible cultural property
- Observatory with bay and steam-plume views
- Rooftop BBQ-and-sauna deck on the 5th floor
- Retro neon at night along Kitahama
Tips
- Go at dusk for both the sea and the lit city
- Combine with Kai Beppu and the Kitahama promenade
- The observatory is open until 21:30 (last entry 21:00)
- Ticket prices may change: check the website
Open in Google Maps · Info checked 2026-10-10
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Open in the appNearby
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