Sushi & Seafood · Tsukiji
Sushi Zanmai Tsukiji Honten すしざんまい 本店
The 24-hour flagship of the chain run by Kiyoshi Kimura, the 'Tuna King' famous for record-breaking New Year auction bids. Look for the founder's open-armed pose on the sign outside.
Typical meal: ¥4,000
About
Sushi Zanmai opened its first shop at Tsukiji in 2001 as one of the market's first round-the-clock sushi restaurants, and its owner Kiyoshi Kimura became a celebrity by paying record prices for the first bluefin tuna of the year at the New Year auction (including ¥333.6 million in 2019). The main store in the outer market is open 24 hours, so it is the classic place to eat sushi at dawn or after a late night out. The menu is broad and reasonably priced: bluefin akami, chutoro and otoro, maguro tasting sets, seasonal fish, rolls and donburi, ordered from picture menus or a tablet in English. It's neither the cheapest nor the most refined sushi in town, but it is reliable, friendly and open whenever you need it.
Highlights
- Open 24 hours, 365 days at the edge of Tsukiji Outer Market
- Bluefin tuna tasting sets from lean akami to fatty otoro
- The 'Tuna King' founder's famous open-arms pose on the shopfront
- Counter seats facing the sushi chefs
- English menu and tablet ordering
Tips
- Go at dawn before the outer market crowds, or late at night when it's quiet
- Order the maguro (tuna) set to compare cuts side by side
- There are several Zanmai branches within a block, the Honten is the original 24-hour shop
- Avoid 11:30–13:30 on weekends when market visitors queue
Open in Google Maps · Info checked 2026-10-09
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