Unique Store · Shinjuku

Onitsuka Tiger Shinjuku オニツカタイガー 新宿

Onitsuka Tiger's brand-new world flagship (July 2026), four floors behind a yellow concrete façade by Shinjuku Station, selling the Mexico 66 sneakers that have become Instagram's favourite Japan souvenir, plus the brand's first-ever mini arcade.

About

Demand for Onitsuka Tiger's retro sneakers, especially the Mexico 66, exploded on social media in the 2020s, with lines outside its Ginza store. In July 2026 the Kobe-born brand opened its largest store anywhere in the Shinjuku Takano Building just outside JR Shinjuku's east side: 1,837 m² across four floors including a mezzanine, designed by Milan's Studio Dini Cataldi in black terrazzo, Siena and Lepanto marble. The store covers the Heritage, Contemporary and Formality lines, has a NIPPON MADE area of shoes made in Japan, and on the mezzanine a first-ever amusement corner run with GiGO. Expect store-exclusive colourways and higher prices than outlets, but the full size run.

Highlights

• The brand's largest global flagship, opened 10 July 2026
• Full range of Mexico 66 and other retro sneakers in every size
• NIPPON MADE floor of Japanese-crafted shoes
• First Onitsuka Tiger amusement area, run with GiGO
• Striking yellow concrete façade and marble interiors

Tips

• Tax-free with your passport on ¥5,000+ per store per day; from 1 Nov 2026 you pay the 10% tax at the till and reclaim it at airport customs, so keep purchases in your carry-on
• Arrive at 11:00 opening on a weekday, queues build fast
• Know your size in cm (Japanese sizing) to speed things up
• NIPPON MADE pairs cost much more than standard models, check the tag

Open in Google Maps · Info checked 2026-10-09

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